‘We’re Hiring’

October 30th, 2010

Ed Welburn

DETROIT, MI ? ?We?re hiring,? proclaimed Ed Welburn, General Motors vice president of global design to a small group of students and designers at the annual conference of the Organization of Black Designers.

He wasn?t joking. Welburn pointed out two members of GM?s Human Resource department who he brought along with him. ?We are looking for very bright talented people.? It was significant that Welburn, who is black and heads the largest design studio in the world, spoke at OBD?s conference. This was not dinner or high brow banquet. It was mid-afternoon and maybe 30 people were in attendance.

Welburn?s remarks were more of a pitch to let young designers and design students know that GM is a place where they could pursue their futures. He said that design work at GM includes a wide spectrum, not just cars. Disciplines include architecture, digital, fashion, ceramics, graphics, interior design and industrial design.

GM?s design studio has 10 design centers in eight countries that employ 1,700 people. Welburn told the group that GM has a diverse customer group and that its design group needs to match its customer base.

And there was a bit more than Welburn?s a speech. Through the General Motors Foundation, GM provided a $10,000 grant to OBD?s scholarship fund.

Popularity: 1% [?]

AC Roadster ? An American Supercar

October 20th, 2010

DETROIT ? It was like a cold stake had been planted right in the center of my chest. That coincided with my pulse rate shooting up and the tingle that went through both of my arms.

That was my initial reaction at the Ford Proving Ground when test driver Terry Borcheller, a three time winner at Daytona International Raceway, asked me did I want to go through the slalom course faster than the first time.

Borcheller was giving me a test ride in the 2012 ICONIC AC Roadster. It celebrates the 50th anniversary of the 1962 AC Ace Roadster. But that?s where the similarity ended.

ICONIC AC Roadster -- They'll put a top on it, if you insist.

The ICONIC AC was powered by a fuel injected 6.8 liter, all-aluminum V8 pushrod engine that made 825 horsepower and 680 pound feet of torque. Designed, engineered and built in house, the engine was mated to a six-speed manual transmission that featured a rem-chemed gear set for minimum friction and high performance durability.

In essence, the AC Roadster will be hand built when it goes into full production at the first of the year in Livonia, a suburb just west of Detroit. Although the area may have the stodgy reputation of the rust belt there will be nothing corrosive about the AC Roadster.

It will be comprised of aluminum, carbon fiber and light weight high strength steel. And it was held together with twelve point aluminum bolts. Headlights on my test car were Xenon projector lamps. But they will be replaced by what ICONIC called ultra-high powered all LED projectors.

The car is expected to weigh a roadster like 2,400 lbs. Coupled with the super engine which will run on gasoline; the AC Roadster will have a zero to 60 mph time of roughly three seconds and a full throttle speed of more than 200 mph.

However, in addition to the supercar status, the AC Roadster will feature something that has the potential to benefit every car produced in the future. It?s called the Virtual Electrical Electronic Device Interface Management System or VEEDIMS.

ICONIC Motors said, ?The VEEDIMS solution leverages the innovative performance of Ethernet and IP technology to deliver an automation system that allows application-specific solutions to be rapidly designed and deployed. VEEDIMS allows vehicle engineers to replace miles of analog wiring with a single-cable and on-board network that carries both electric power and real-time data throughout the vehicle.?

What that means in English is that the AC Roadster has no wiring harness. This is no small feat since a harness can be miles long and as complicated as a computer circuit board. In fact that?s? what the VEEDIMS, a single cable computer system that allows various automotive function to programmed into the car.

Want Bluetooth, WiFi? Just program it into the AC Roadster?s features. The same thing goes for satellite radio, A CD player, power windows, door locks whatever. ICONIC has patented VEEDIMS and I expect to see it spread throughout the upper end of the industry and then filter down through regular vehicles for regular people.

I say that because with prices set to start at $425,000 a copy, the ICONIC

AC Roadster is not destined for regular people. There?s was nothing absolutely regular about the car.

I reluctantly slid behind the steering wheel. Accelerator, brake and clutch pedals were all slightly to the left of where you?d expect. It took a little getting used to but I managed. The shifter seemed to double lock into gear.

It took some pressure to, as I expected, engage the clutch pedal, but the accelerator wasn?t too sensitive. In other words, a few runs through the slalom at a very reasonable speed and I was relatively comfortable in the car.

Indeed the ICONIC AC Roadster is a supercar worthy of the heritage of great American automotive manufacturers. And to have the latest rocket on wheels made in America seems fitting.

Popularity: 1% [?]

Voting Opens on Internet Car,Truck of the Year

September 27th, 2010

SEPT. 23, 2010 ? For the second year in a row, consumers will have the opportunity to vote on their choice for Internet Car of the Year and Internet Truck of the Year. It all happens at Www.internetcarandtruckoftheyear.com, where the Internet Pros and the Average Joes Pick the Car and Truck of the Year. At the same time, Internet automotive journalists are invited to submit pieces for a writing contest.

A panel of 15 Internet automotive writers has voted on 8 semi-finalists for Internet Car of the Year and 7 semi-finalists for Internet Truck of the Year. That?s right ? this year there are 8 semi-finalists for car of the year because of a tie in voting by the jurors.

Consumers are now invited to vote on the website for Consumer Internet Car of the Year and Consumer Internet Truck of the Year starting at Noon (EDT), today, Sept. 23.

This is the only place on the Internet (where 91% of new car shoppers begin their shopping process) for consumers to vote on a Car and Truck of the Year at a website not dominated by manufacturer advertising. The website will not accept any OEM advertising for vehicles eligible for a Car or Truck of the Year award.

Consumers will have until Oct. 16 at noon to register their selections for Internet Car of the Year and Internet Truck of the Year. Then, starting Oct. 19 at noon they will select among three vehicles in each category that have been selected as finalists. Voting ends Nov. 13. The awards will be presented in December.

The semi-finalists for Car of the Year are:


Buick Regal

Cadillac CTS-V coupe

Chevrolet Cruze

Ford Fiesta

Ford Mustang GT

Hyundai Sonata

Infiniti M56

VW Jetta


The semi-finalists for Truck of the Year are:


Cadillac SRX

Ford Super Duty

GMC Sierra 2500

Jeep Grand Cherokee

Hyundai Tucson

Kia Sportage

Ram 2500

Another exciting aspect of the Internet Car and Truck of the Year is the Internet Automotive Journalism Contest. Writers and bloggers will be invited to submit their best automotive Internet pieces from September 1, 2009 to September 1, 2010. Internet automotive writers will be awarded in the following categories:

? Best Feature written solely for the Internet

? Best Automotive Review written solely for the Internet

? Best Single Blog Entry

? Best Series of Blog Entries.

All winners will have their work either presented or linked to on www.InternetCarandTruckoftheYear.com (depending on original publication guidelines).

The emerging dominance of the Internet has created a major opportunity for further recognition of ?best of the best.? The founding of Internet Car and Truck of the Year LLC fills a void in this important medium. It will be creating four major awards that, because of their nature, will gain instant credibility and prestige: Internet Car of the Year, Internet Truck of the Year, Consumer Choice Internet Vehicle of the Year and the Internet Automotive Journalist of the Year.

The Internet Car of the Year was created by Keith Griffin, the Guide to Used Cars for About.com, and the National Hyundai Examiner for Examiner.com, as well as a print automotive journalist and vice president of the New England Motor Press Association. Marketing for the awards is being handled by Al Vinikour of Vinikour Communications in Trenton, Michigan.

FOR MORE INFORMATION: CALL (860) 292-0618 or email: keith@internetcarandtruckoftheyear

Popularity: 1% [?]

AboutThatCar.com

June 7th, 2010

New Hyundai Sonata ? More Quality

By Frank S. Washington

SUPERIOR TOWNSHIP, MI ? I came here to test drive the new version of Hyundai?s bread and butter car, the 2011 Sonata sedan. The Korean automaker sells more Sonatas than any other model.

I found a couple of things of note about the new Sonata which has been on sale for several months. First, there has been an increase in horsepower. The 2011 Sonata?s 2.4-liter four cylinder engine generates 198 horsepower (it notches up to 200 horsepower for the SE dual exhaust model) and 184 pound-feet of torque.

There was also a fuel saving six-speed automatic transmission and a six-speed manual gear box. The automatic is rated at 22 mpg/city and 35 mpg/HWY while the manual get 24 mpg/city and 35 mpg/HWY.

I didn?t get a chance to drive the manual transmission. But I found the 2011 Sonata with the automatic to be smooth and pretty quiet. However, I do think that Hyundai?s engineers should work on bringing the RPM range for torque maximum lower.

Once, I needed to really accelerate and the Sonata could have been a little quicker. Still, I did get where I needed to go without a mishap. That?s my powertrain peeve.

Anyway, rather than produce a V6, Hyundai will produce a 2.0-liter turbocharged four cylinder engine that will join the lineup later this summer. That represents a continuation of the automaker?s effort to have the most fuel efficient lineup in this market.

Although the 2011 Sonata is rated as a midsize sedan based on its exterior dimensions, the interior was very spacious. My driving partner pointed out that width creates comfort in passenger cabins, not length.

We managed to get in all three models with an automatic transmission and really didn?t find anything to gripe about. We found ourselves in cars with two-tone interiors ? one we liked, one we didn?t and the third one we were sort of so-so about.

The point is that tastes are subjective and Hyundai provides a decent number of colors to choose from: there are 10 exterior colors and four interior color schemes. There was something else I noted about the 2011 Hyundai Sonata. It is pursuing a trend that was talked about a while ago when gasoline prices were on the rise.

What?s happening is the advent in the U. S. of small well equipped cars like in Europe. In the case of the Hyundai Sonata, it can be equipped with satellite radio, Bluetooth and Bluetooth streaming audio, a sunroof, push button start/stop, a navigation system, rearview camera, IPod and USB jacks, CD/MP3 players, a seat warmers and of course a premium audio system.

Some of this equipment is standard and some of it is optional. No matter, this is the sort of equipment that was unheard of in a vehicle that cost less than $30,000 a few years ago. And in the case of the 2011 Sonata, it can be had for a lot less. There are three models: the SE, the GLS and the Limited.

Base prices start at $19,915 for a GLS with a manual transmission and base prices top out at $28,115 for a Limited model with a navigation package.

The 2011 Sonata looked like it had been sculpted from a solid piece of metal, it had the silhouette of a coupe and the interior layout focused on the center stack that was prominent but did not dominate the interior of the car.

The raked roofline prompted me to get in the back seat to check out headroom. It was snug but at least I could sit up straight and my head did not brush up against the headliner. There was also a fair amount of hip and leg room.

I?d like to get a 2011 Hyundai Sonata for a week long test drive on some real streets versus the winding two-lane rural roads that we were driving on here. But my initial impression is that Hyundai has come up with yet another quality product at a very reasonable price.

Popularity: 1% [?]

Internet Car & Truck of the Year Winners

March 3rd, 2010

It?s a sign of the times. Winners of the Internet Car and Truck of the Year were announced at the Chicago auto Show recently.

There were two sets. The Pros (auto web site writers) chose the 2010 Mazda3 and the 2010 Chevrolet Equinox as the car and truck of the year respectively.

Consumers, who could go on the Web site and vote for their favorite, chose the 2010 Chevrolet Camaro and the 2010 Chevrolet Equinox.

Except for the muscular Camaro, this is sort of groundbreaking stuff. My point is that practicality has arrived. I?ve seen car of the year awards go to vehicles that only a handful of the public could actually afford. And the truck awards in the past have gone to vehicles that were too big, burned too much fuel and cost too much for real people but not this time.

The Mazda3 is a midsize fuel efficient sedan that can be had in a couple of practical body styles. And the Equinox doesn’t have three rows of seats, who really needs that third row anyway, and it is available with a gas sipping four cylinder engine.

Pipe dreams are on their way out when it comes to car and truck of the year winners and pragmatism is in.

Oh, I was a judge in the contest and looking forward to doing it again next year.

Frank S. Washington

Popularity: 1% [?]

Toyota: The Honeymoon’s Over

February 27th, 2010

It’s just impossible to say how the Toyota recall debacle will end up but it’s hard to believe the Japanese automaker will come out the other end with its sterling reputation intact.

In a phrase, the honeymoon is over. The only question is just how much damage will Toyota suffer and how much money will it lose from a recall that involves more than 8 million vehicles.

Worse, there are reports that say executives knew of sudden acceleration, braking and steering problems with Toyota’s products years before the company was forced to recall the vehicles.

There seems to be no end to the negative stories. The latest in Atlanta, a “recalled”? Toyota Corolla crashed through the front door of a home when it unexpectedly accelerated.

We’ve seen the automotive unthinkable: Chrysler and GM bankruptcies, a government takeover of two of the three domestic automakers and now Toyota which once seemed unassailable being reduced to rudimentary ordinariness.

I don’t even want to think about what’s next.

Frank S. Washington

Popularity: 1% [?]