Toyota Keeps Rolling Along

Times are tight and though gasoline prices are awfully low, they’re destined to rise again. Toyota is positioning itself to take advantage.

The company announced pricing a new four cylinder powered Highlander SUV — $25,705.

The automaker says the 2.7-liter engine has improved fuel has improved fuel efficieny and performance. The vehicle itself carries an array convenience and safety features and it has the lowest MSRP in the Highlander lineup.

Also, six new Extra Value Packages will be offered on Base, Sport and Limited grades containing many of Highlanders most popular stand alone option features at substantial savings. Savings on Extra Value Packages for all three grades range from $300 on Base, up to $1,200 on Sport grades and up to $1,500 on the Limited. Three additional Extra Value Packages will be offered on Highlander Hybrid models with savings of $700 on the Limited and up to $980 on the Base grade.

The four-cylinder Highlander will be among the leaders in fuel efficiency in the gas mid-size SUV segment with EPA fuel economy estimates of 27 MPG highway, 20 MPG city and 22 MPG combined. In addition, it will be EPA-rated as an Ultra Low Emission Vehicle (ULEVII).

Highlander’s new 2.7-liter four-cylinder engine will come standard on the well-equipped Highlander grade two-wheel-drive model with two rows of seats, contributing to its all-around excellent value.

And Toyota, arguably the best automaker in the world, keeps on rolling along.

Frank S. Washington

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2 Responses to “Toyota Keeps Rolling Along”

  1. Michael Karesh says:

    Did the release happen to include pricing and contents for each of the new packages? I’d like to get this info into TrueDelta’s pricing database.

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