In the Motor City, which is arguably Los Angeles, they’re holding an Auto Show. And the word as well as the color is green. That translates into good for the environment and easy on the wallet at the gas pump.
Hyundai has been making headway in this market will joined the fuel efficiency fray as well as hybrid fight.
They sent me highlights of that they showed last week. Oh, they call their gas sipping technology Blue Drive:
Blue Drive At-a-Glance
- Hyundai plans to lead all automotive brands in the U.S. in fuel economy by achieving a fleet average of 35 miles per gallon by 2015.
- Hyundai will begin building a gas-electric full hybrid edition of the next-generation Sonata for the North American market in 2010. This Sonata will use a parallel hybrid drive system and lithium polymer battery technology – leapfrogging competitive in-market nickel-metal hydride and planned lithium-ion applications.
- Near-term, high mileage “Blue” editions of Accent and Elantra will join the Hyundai Blue Drive family in 2009.
- An all-new crossover, shown in concept form with a 2.0-liter Theta turbocharged GDI four-cylinder engine, is green lighted for the U.S. market.
- Long-term, the Hyundai Blue Drive family will be expanded to include Plug-in Hybrid Electric Vehicles (PHEV) and Fuel Cell Electric Vehicles (FCEV).
Frank S. Washington
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