Automakers have long known that women either purchase or have the final say in something like 80 percent of the new vehicles purchased in this country.
It stands to reason that eventually the influence of women in the automotive market would transcend to the design of automobiles. That has been happening without a lot of fanfare the last few years.
But Chevrolet is heralding its Women of Traverse Leadership Team which had a heavy hand in the development of the Chevy Traverse, a three-row crossover vehicle that has just come to market.
The vehicle line executive (the chief engineer and boss), the vehicle line director and the lead development engineer were all women and there were more on the top rungs of the Traverse’s development team.
They developed what Chevy is calling a family friendly crossover. The Chevrolet Traverse has 2 dozen places to story stuff, lots of cargo space, a rear power liftgate, rear parking assist, outstanding driver visibility, spiffy styling, an oversized dual sunroof, a rear-seat entertainment system and safety stuff like roll-over mitigation, traction control and OnStar.
The bottom line is that the majority of people who will drive the Traverse will be women and the vehicle has been endowed with attributes that Chevrolet thinks they want.
Get more from http://www.chevrolet.com/2009traverse
Frank S. Washington
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