A few years ago, Ford celebrated its 100th birthday and now GM is doing the same thing. Both companies are part of the American business old guard. But something just as significant is taking place.
In 1958, the first Datsun sedan arrived in the U.S. for sale. It was the 1200 pickup truck and had a not so whopping 48 horsepower 1200 cc engine encased in thick body panels. That was 50 years ago and since then much has happened.
Datsun became Nissan and taught marketers everywhere that you just don’t change your name. Nissan moved from hip and savvy Los Angeles to Nashville, Tennessee. Along the way, it was taken over by French automaker Renault. That move may have done much to save the Japanese automaker from obliteration in this market.
Nissan eventually built manufacturing facilities in this country, in Tennessee to be specific. And it’s now taking steps to insure that it last another 50 years on these shores. The company is offering employees at its assembly plants in Smyrna and Decherd, Tenn., either $100,000 or $125,000 lump sum buyout packages.
During its half century here, Nissan has become so Americanized that it’s doing some of the same things that Chrysler, Ford and GM are doing to remain viable.
Frank S. Washington
Popularity: 8% [?]
This is a thing whose time has come. We the people really do need this type of services to exist. Good idea Frank, keep up the good thinking. I live in Detroit also.
specifically, what types of things is nissan doing like chrysler, ford & gm to remain viable? i got the impression that the domestics are struggling in this economy more so than the imports.
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